Little Bee Gardening

A plant and gardening care companion for new and aspiring plant parents

Product

End-to-End Application

Role

UX/UI Designer

UX Research

Time

Mar 2025 - May 2025

Overview

Project introduction

Little Bee Gardening is a mobile application designed from the ground up to serve as a dedicated plant care companion, providing personalized and regionally tailored guidance. It's crafted primarily for new and intermediate gardeners who are looking to successfully cultivate plants, especially within the unique constraints of small indoor or outdoor spaces.

Problem statement

I was approached to address the frustration and confusion many aspiring and current plant enthusiasts experience, as they often lack accessible and personalized, location specific guidance, making it difficult to choose the right plants for their situation and commitment level, which often leads to unsuccessful gardening attempts, loss of confidence, as well as abandonment of the hobby.

View prototype

1.0 Discovery & Research

Competative analysis

User Interviews

Affinity Mapping

POV’s / HMW’s

User Personas

User Flows

Key insights

2.0 Define

Project Goals

Solution Generation

Information Architecture

3.0 Develop

Low-Fidelity wireframes

Mid-Fidelity wireframes

Branding

High-fidelity alpha Test

Usability testing

4.0 Deliver

Adding first plant

Easily scan a plant you already own, or search for plants that you have or want to plant.

Personalized Plant Onboarding

Answer questions to get a hyper personalized experience for your chosen plant.

Detailed plant Management and information made easy to understand

Easily scannable plant information when selecting a plant makes it comfortable for beginning users to see the commitment level and difficulty of the undertaking.

Location specific recommendations

Plant recommendations based on specific plant location settings, geographic information, as well as synergies with what is already planted.

Impact

Add A New Plant Flow

Reduced assistance by 80%

From 5/5 users needing help to only 1/5 after CTA redesign.

Dashboard & Care Info

Cut hesitation by 50%

Clearer hierarchy and "View Details" buttons improved discoverability.

Seasonal Planner Navigation